One Choice.Two Outcomes.Your Life Depends on It.

This project focuses on developing an ad-campaign poster designed to raise awareness about the serious health risks of vaping. The concept centered around strong visual storytelling and concise messaging to resonate with a broad audience; especially younger demographics.

Through thoughtful design and layout it aims to capture attention, spark conversation, and promote awareness in a meaningful way.

This work reflects a balance between creativity and reality; using design not just to attract, but to make an impactful, informal statement.

Creative Director/Marketing Strategist: Matteo Barbosa

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