in the fourth watch
"...In The Fourth Watch was created to provide you an extraordinary selection of products. Our philanthropic mission is to help kids in need both in the US and around the world. It's what we call our "5% For Kids Campaign".
The inspiration for our campaign came during a charitable trip to South Africa in 2009. The entire experience made us aware of some serious issues concerning the lack of necessities for children and their families, especially school supplies."